personality characteristics

Why Do We Give?

GivingWhy is it that we give to others around the holiday season? Do we instinctively feel an innate desire (at the same time every year) to do something nice for them? Are we succumbing to marketing forces and great sales during the season of giving? Do we fear what would happen if we did not give gifts each December? (Tongue-in-cheek, this may be the case for some individuals.) Like a good scientist (Santa, I hope you are listening), I need to see what stories the data tell. Read More...

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