Tag: marketers

VIDEO: Ryne Sherman Discusses the 8 Most Common Personality Types

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Over the past several weeks, Hogan Chief Science Officer Ryne Sherman took us on an in-depth tour of the eight most common personality types found via the Hogan suite of assessments. Using the data of 332,935 individuals who completed the Hogan Personality Inventory, Hogan Development Survey, and the Motives, Values, Preferences Inventory, Hogan consultants identified… Read more »

8 Personality Types: A Deeper Look at Marketers

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Two weeks ago, we revealed the eight most common personality types found in the Hogan suite of assessments. Last week we took an in-depth look at the first personality type, Rebels. This week we continue our dive into these personality types by closely examining the personality profile of Marketers. Marketers make up approximately 18% of… Read more »

8 Common Personality Types

Personality Types

When discussing personality, it’s common to hear people refer to themselves or others as “Type A” or “Type B.” Or, for those who have taken the Myers-Briggs Type Indicator, acronyms like ISTJ or ENTP or INFP are so commonplace they frequently show up in online dating profiles. At Hogan, we’ve historically steered away from labeling… Read more »