VIDEO: Michal Kosinski, Pioneer of Measuring Personality in the Digital Age, Speaks in Tulsa



Hogan was honored to host a special event on May 21 featuring Stanford University Professor Michal Kosinski, a world-renowned data scientist and psychologist.

Remember Cambridge Analytica? You know, the political consulting firm that mined personal data from Facebook users without their consent to influence the 2016 Presidential Election? Well, Kosinski was the data scientist who first demonstrated one’s Facebook “likes” can predict their personality better than friends or family.

Kosinski had been warning the public of the risks and challenges brought by the digital revolution long before Cambridge Analytica’s inception, and he turned down an opportunity to work with the organization because of the legal and ethical implications that were inevitably to follow. Since then, his research has been brought to the forefront, including a cover story for The Economist, an interview with Fareed Zakaria to discuss the role of big data in the 2016 election, and he authored an op-ed in the New York Times about how Facebook sells data despite its claims.

Here’s the full-length video of Kosinski’s presentation in Tulsa: