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03/15/2017


The average adult makes around 35,000 remotely conscious choices per day, ranging in importance from the mundane — how many times to hit the snooze button in the morning, what to wear, which route to take to work — to the monumental — whether or not to pursue a new product or take your company public. Without a little intellectual horsepower, they’re going to have a hard time getting the job done.

But although IQ determines someone’s capacity to comprehend new information, it doesn’t account for the abundance of smart, capable people who make very bad decisions. What sets successful people apart from their blunder-prone peers isn’t intelligence, but rather judgment — the ability to make good decisions, and avoid repeating bad ones.

“Hey, Your Bias is Showing” demonstrates how our personality and natural biases affect our judgment, especially when we’re suffering from decision fatigue, and how to regain control of how we make choices.

Download your free copy here.