Humble Leadership in Action: What We Can Learn from Subaru

Subaru’s success story is unlike any other: The company survived the 2008–2009 financial crisis, then grew while the auto industry faced significant challenges over the 12 years that followed. This story carries lessons for everyone:

  • Humble leader Thomas J. Doll went from being overlooked for the CEO role to ultimately landing it.
  • The company protected its core culture of humility while also driving change.
  • The company used personality assessments to develop its executive leadership.

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