Sales Basis

What’s Included

Sales Basis is an off-the-shelf solution based on decades of Hogan’s research on sales performance across industries. It compares a candidate’s behaviors and values with the top-performing sales profiles in our global database. Pinpointing candidates with successful sales competencies will lead to improvement in annual revenues, turnover, and overall sales performance.

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Selecting Salespeople is a Science

Sales professionals with a naturally confident and perceptive demeanor can make selling seem easy. Personality drives this power of persuasion, which means that personality data can help identify candidates who are gifted at making sales.

Make Decisions with Evidence

Let decades’ worth of personality research be an objective foundation for talent decisions.

Reduce Turnover

Put the right people in the right roles, then retain them once they’re there.

Expedite Selection

Streamline the hiring process by using data-driven selection processes.

Best Use

Individual Contributors

First-level Managers

Middle Managers


Download Product Details

We analyze assessment data based on millions of real-world workplace performance data points to bring you the full, realistic picture of how a person will perform in a given role. See how you can use Sales Basis to gain insight into what candidates could do for your team.