What makes an effective leader? From Hogan’s perspective, the most important leadership quality is the ability to build and maintain a high-performing team. TruGreen CEO John Cowles has committed to doing exactly that.

After TruGreen’s executive leadership team used Hogan’s personality assessments and individual coaching to explore how they could work together more effectively, they realized that personality could help them achieve their goal of empowering their top 200 associates. What ensued was an in-depth, data-driven, and ongoing team development program with major impact on business strategy.

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