Innovate or die. – Dr. Robert Hogan

InnovateordieThis axiom is all too relevant for entrepreneurs today. Companies like Google and Pixar embrace a collaborative and innovative culture with unconventional work hours and offices. Why do they go through such great lengths to foster their employees’ creativity? Because that’s what a creative employee’s personality demands.

A creative employee’s personality profile indicates that they’re idealistic, nonconforming, and tend to be unconcerned about money. Conversely, good managers tend to be stable, practical, and concerned with maintaining order and controlling costs.

Although they are psychological opposites, managers and creative people badly need one another.
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