What do Other People Think of You?

In organizational life, what others think of you (i.e., your reputation) is more important than what you think of yourself (i.e., your identity). Because of this, Hogan remains committed to using all available means to collect data about a person’s reputation. One such method is surveying coworkers, friends, and significant others/spouses to collect ratings about a target individual. Hogan collects these data to capture how others view an individual based on his or her personality and values.


Hogan plans on asking participants in our certification workshops to provide survey links to individuals who know them well in professional and personal contexts. We will distribute ratings to these individuals to collect data about the target individual’s personality to continuously improve our methods for assessing reputation among working adults.