Our Assessments Measure Reputation, Not Identity


Identity is the story we tell ourselves about ourselves — your identity is the person you think you are. While there might be some takeaways in how we perceive ourselves, we are usually wrong. We often have an inflated idea of our own talent, or we might be unnecessarily hard on ourselves.


Reputation, on the other hand, is what everyone else thinks of us, and it’s based on our overt behaviors and social skills. Your reputation is the person other people think you are, and your success in the workplace is dependent on your reputation. That's why this is the part of personality that the best personality tests are based on.

The Bright Side

The bright side of personality describes how we relate to others when we are at our best. Whether your goal is to find the right hire or develop stronger leaders, assessing this part of personality gives you valuable insight into how people work, how they lead, and how successful they will be in your organization.

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The Dark Side

The dark side of personality emerges in times of increased strain and can disrupt relationships, damage reputations, and derail people's chances of success. By assessing dark-side personality, you can recognize and mitigate performance risks before they become a problem.

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The Inside

The inside of personality refers to the goals, values, drivers, and interests that determine what we desire and strive to attain. By assessing values, you can understand what motivates candidates to succeed, and in what type of position, job, and environment they will be the most productive.

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Cognitive tests describe reasoning style. They help us understand a person's ability to evaluate sets of data, make decisions, solve problems, and avoid repeating past mistakes. By assessing reasoning style in conjunction with personality, you can get a comprehensive picture of how someone is likely to perform in a given role.

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