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In today’s business arena there are so many variables that play into running a successful organization. First, you must have a product or service. It must be useful, provide value (at a cost people are willing to pay), and be scalable to meet the demands of the market. Next, you need to understand the consumers, cultural nuances, and business trends. Lastly, and most importantly, you must be able to execute a proper strategy. However, a company can achieve all of those success factors, but still ultimately fail. Why? Because it’s not only about the product or service, how well it’s positioned, its value, and the amazing business plan behind it. It’s about its ability to touch its toes – in other words exercise and demonstrate flexibility. Read More »